Ovum Trends to Watch – BI and Analytics 2016 - ERP Spain.com - España y América Latina

Analytics clearly remains one of the fastest growing markets in enterprise software and Ovum forecasts continuing growth in 2016 and beyond. In Ovum's opinion, this growth is being driven by two factors. First, it is from expanding the reach of BI and analytics to encompass the growing volume and variety of data, driving significant adoption of Big Data technologies and the interest of investors in vendors offering these solutions. Second is the changing dynamic of interaction between users and technology. The consumerization of analytic technologies – best evidenced by advances in self-service capabilities – is likely to bring in the next (multi?) million users to BI.