How to Build Customer Golden Records that Increase Customer Lifetime Value - ERP Spain.com - España y América Latina

How does your company build and maintain customer relationships? Today, companies own numerous data sources and store massive volumes of customer data. Extensive data collection poses the risks of data duplication, poor data quality, and a lack of transparent data access. Without accurate and reliable customer data, companies may face higher spending along with acquisition and reacquisition costs. Obstacles like these were apparent across Chalhoub's luxury brand and retail enterprise, a corporation managing over 650 stores throughout the gulf region. To maximize their customer data across multiple e-commerce and CRM systems, Chalhoub architected and deployed a cloud-based, centralized data hub on Microsoft Azure that provided data mastering capabilities to create customer golden records and enabled a 360-degree-view of the customer across all company brands. In this webinar, learn how Chalhoub was able to continue its "customer first" approach and improve their brand performance with Zaloni as a partner in the project. Join Tim Blackwell, Analytics Data Architect at Chalhoub, and Scott Gidley, VP Product at Zaloni, as they discuss how a holistic view of customer data allows for greater insights and improved targeted marketing to ultimately increase the lifetime value of their customers. Topics Include: - Utilizing the Customer 360 approach as a foundational data lake use case - Building customer golden records with a zone-based architecture - Value achieved through data acceleration