Betting on Retention - ERP Spain.com - España y América Latina

It costs 5X times as much to attract a customer than to retain one. Yet an overwhelming 44% of companies focus on customer acquisition and only 18% on retention. What would happen if you flipped that strategy on its head? Australia’s premier internet betting and entertainment site, Sportsbet, is doing just that – utilizing data and technology to deliver a customer-centric approach in one of the world’s most competitive industries. In this session from Digital Velocity San Diego 2019 with Geoff Howland of Sportsbet, you’ll learn: - Why even as a leader in customer acquisition, Sportsbet chose to shift away from that strategy and focus on customer lifecycle, time-based journeys, and retention - The importance of having a continuous, comprehensive view of your customers and driving engagement and advocacy across every customer touchpoint - How data and technology empowered Sportsbet to better understand their customers and measure results - And how in a highly competitive and fast-paced industry, Sportsbet achieves an increase in engagement and customer loyalty but does so in an ethical manner