Festival Online Adobe. Día 2 - ERP Spain.com - España y América Latina

 

Between Business and Creativity: AI-driven Customer Experiences

AI is shaping the next generation of marketing, creativity and will be fueling new customer experiences and business models. Explore how to leverage the power of AI for your brand and its implications for the future.

 

 

Context is Everything: Unlocking the power of AI panel

Join this panel of experts as they discuss the implications of AI, its importance in customer experience and how machine learning can help you work better, smarter and faster.

 

 

This presentation will look at the results of Adobe commissioned research into the uses of AI within marketing, where AI is being used and how Adobe can help harness AI and machine learning for better, more personalised marketing.

 

 

A complete view of your customers gives your company a competitive advantage. The problem is knowing where to start. In this session, learn about the importance of being able to have a holistic view of your customers, common obstacles and how to overcome them successfully and key steps to making customer intelligence a reality in your organization.

 

Customer expectations continue to rise. As a marketer, you need to keep your company relevant by making each customer experience personal. In this session, learn about the key challenges that effect personalization and how to overcome them, how you can efficiently create your own personalization framework and see how other companies have successfully put personalization in practice.

 

 

Technology has changed the way people consume media therefore today's consumers no longer have linear journeys.  This evolution has increased pressure on marketers to develop more holistic advertising strategies to plan, buy, measure, and optimize media. Learn how your peers have leveraged modern tools to bridge the gap between ad tech and mar tech to deliver more meaningful and valuable experiences for their customers.

 

 

Learn how Penguin embraced digital transformation as a way to connect authors and their books with audiences online. This presentation will explore how to use changing consumer behaviour online to your advantage and how to create the shift in business mindset needed to succeed with digital transformation.