Drive Amazing B2B Marketing Automation Results with Dun & Bradstreet Information - ERP Spain.com - España y América Latina

There's a constant struggle between asking for less information to increase lead conversion and the need for more information about each lead to personalize their journey. Sure, capturing their title and some personal details are important, but what about their company information? Imagine how you can optimize a buyer's journey if you had their industry, annual revenue, number of employees, and more!

Join Kevin Baldacci, Salesforce, and Michael Gandolf, Dun & Bradstreet, as they discuss best practices for optimizing the buyer's journey with best in class company information. 

You will learn how to:

-Create detailed nurture programs 

-Route ideal customer profiles to the best sales teams

-Target the right customers with the relevant messages

-Close more leads