How to Build a Global, Synchronized 360 View of Customer Data in Salesforce - ERP Spain.com - España y América Latina

Salesforce is often the system of record for account, customer, and contact data. And many global companies have multiple instances of Salesforce that need to come together into a single view, while preserving the unique needs and processes across different lines of business. Join Miranda Pocock, CTO of Cloud Perspective and Monica Mullen, Informatica, as they walk through a case study at a Fortune 100 company to create a 360 view of the customer within Salesforce. The team brought together 13 different instances of Salesforce to provide revenue, opportunities, and account visibility across the company. They will cover: 1.How to connect and synchronize data across multiple Salesforce instances through a hub and spoke architecture 2.The best way to integrate Salesforce with D&B for real time enrichment of customer records 3.The creation of complete corporate hierarchies – built automatically within Salesforce