The relation between CX and MDM - ERP Spain.com - España y América Latina

Customer experience (CX) and Master Data Management (MDM) must go hand in hand. Both of these themes involves multiple business units and digital environments within your enterprise and in the wider business ecosystem, where your enterprise operates. To be successful within customer experience in the digital era you need classic master data outcomes as a 360-degree view of customers as well as complete and consistent product information. You also need to combine your customer data and your product data to get to the right level of personalization. Furthermore, you need to able to make sense of internal and external big data sources and relate those to your prospective and existing customers and the products they have an interest in.