Know what matters most? Great customer experiences and marketing ROI is driven by smart use of customer data - ERP Spain.com - España y América Latina

Providing an outstanding customer experience is one of the top three priorities for today’s CMO according to Gartner. Yet cutting through the swarm of information generated in today’s data-intense world can be a challenge. How can you turn your customer data into valuable insights that drive your marketing strategy? How can this be used to deliver a positive return on investment (ROI)? Which brands should focus on data-driven marketing?

This webinar will help marketers to understand the value generated by smart customer data analytics, and also discuss:

- The customer journey: looking at the role customer data can play in helping brands to create interactions that make their lives better

- Smarter use of data just makes sense leveraging only the data that helps you to meet your needs and to help you customize your communications that align to your customers preferences

- Joining the dots: understanding the value of leveraging your customer data sources holistically to deliver stronger ROI on your marketing efforts and anticipate your customer’s need

- Measurement with meaning: using the right customer data to best measure the effectiveness of your marketing campaigns

- Not just talk anymore: recognizing the role privacy, permissions and preferences now play in trusted relationships with customers