Improve Customer Experience with a Journey Management Strategy - ERP Spain.com - España y América Latina

Journey management is the new catch-phrase top performing companies are looking to understand and incorporate into their business activities. Using multiple channels is no longer a differentiator. To succeed, CEM executives must marry omni-channel and journey management activities and pay special attention to fulfilling the precise needs of each buyer during every interaction.

Journey management users enjoy a 79% greater annual increase in cross-sell / up-sell revenue. Companies that are not journey mapping jeopardize the relevancy and timeliness of customer conversations, and they are likely to frustrate and lose buyers. Want to reap the benefits and avoid the pitfalls?

Join Omer Minkara, Research Director of Contact Center & Customer Experience Management at Aberdeen Group, to uncover the latest trends and strategies in customer satifsaction.

Attend the webinar to learn:

    The business value of customer journey management
    How journey management influences CEM programs
    Ways to craft and execute relevant content to maximize customer lifetime value
    How the Best-in-Class align their activities with changing buyer needs