Making Predictive Analytics Practical: How Marketing Can Drive Engagement - ERP Spain.com - España y América Latina

Nearly every marketer is coming to the realization that the future includes some combination of Big Data and predictive analytics. But how do you get there?  Having the data is one thing, but understanding it and making it work for you is something else completely. Join Rowan Curran, Business Technology Researcher at Forrester Research, and Robert Mattson, Director of Product Marketing at Telerik, as they discuss recent research and real-life examples on the state of marketing and predictive analytics.

You will learn:

    How predictive analytics can drive more engaging personalized experiences
    What tools companies are using to build better contextualization for their customers
    The need for prescription in analytics

Presenters:

Rowan-Curran-WEB & PPTRowan Curran, Business Technology Researcher at Forrester Research

Rowan serves Application Development & Delivery Professionals. His research focuses on emerging technology practices, software, and platforms that support efficient, data-driven customer and employee experiences. His work includes Forrester Wave™ evaluations in advanced analytics, as well as researching emerging markets and trends in sensor-driven applications and digital experiences, and knowledge discovery.

Robert Mattson, Directot Product Marketing for Telerik Sitefinity, Progress

Robert Mattson is the director of product marketing for the Telerik Sitefinity product. Mr. Mattson has been in the technology space for over 25 years with companies such as Allaire, Eprise, Applix, ADP and Workscape. His focus has been on how technology can be effectively leveraged to overcome both technical and business challenges.