Contextualizar el contenido online en Multichannel con SDL - ERP Spain.com - España y América Latina

With the right strategy and platform a CPG brand can fine-tune messaging and content to balance the conflicting needs of local vs. global and peronsalised vs scalable and cross-channel. We will take well known case studies and analyse them under a new omnichannel lens, teasing out best practices that can be applied in various product categories. In today's world of ad-avoidance tools on PVRs and automatic promotion-filters on email, it is vital that brands put the consumer journey at the centre of a future-proofed and innovated approach to drive engagement and sales lift. We will show you how to turn the omnichannel challenge into an opportunity.

During this free webinar you will learn:

- what omnichannel means 

- how omnichannel strategy differs from web, digital or multichannel strategies

- how leading brands are responding to the proliferation of devices and touch-points

- what infrastructure changes are needed to give millions of consumers a personalised experience

- how customer journey analytics can be gathered and shared to drive engagement on any channel

- how to learn more to get your company from where it is to where you want to be