Why Now Is the Right Time for NFC Smart Packaging: Introducing OpenSense Technology from Thinfilm - ERP Spain.com - España y América Latina

During this webinar, Thinfilm, together with UK-based IoT cloud software partner EVRYTHNG, will share how OpenSense NFC sensor tags allow brand marketers to send targeted promotional offers and exclusive content to consumers who read the tags via their smartphones at retail or after purchase.

What will attendees gain by participating

An understanding of the key benefits and applications for Thinfilm OpenSense

Insights on the competitive advantages of OpenSense technology over RFID and other wireless tags

Knowledge of how manufacturers can protect their products from counterfeiting, and how to engage consumers at pre- and post-purchase using their smartphones

Presenters:

Matthew Bright, Director, Product and Technical Marketing, Thin Film Electronics ASA

Andy Hobsbawm, Founder and Chief Marketing Officer, EVRYTHNG

Moderator:

Mark Roberti, Founder and Editor, RFID Journal