Harnessing the Power of Digital Consumer Identity - ERP Spain.com - España y América Latina

Today’s consumers do not want to wait on the phone for customer service. Today’s consumers do not want to fill out lengthy online forms to access information or resources. In short, today’s consumers’ time is valuable and not unlimited. As a result, every company is redefining its online digital experience to maximize customer engagement, enhance brand affinity, and increase consumer wallet share. This is your opportunity to learn how harnessing digital consumer identity can foster an effective consumer engagement strategy. Join Naresh Persaud, Senior Director of Security at CA Technologies as he shares case studies from multiple industries that are exploiting the power of digital consumer identity to build trust and make customer interaction frictionless.