¿Qué es el Product Information Management (PIM)? Por Ventana Research. - ERP Spain.com - España y América Latina

We are observing a radical change in consumer expectations about purchase-related product information. In this age of instant online response, consumer patience is in precipitous decline. This is forcing organizations to modernize their use of product information management to provide a more rapid and improved digital experience across all engagement channels. The timing is good: Digital innovations and robotic automation and intelligence are demonstrably able to improve product information quality and also make the information available in forms never before considered.

 

Ventana Research has conducted research into the intersection of the customer experience and product information management for more than a decade. This webinar will distill our latest research findings to help attendees move beyond the industry rhetoric and focus on concrete steps to help marketing, sales, operations and supply chain organizations improve the quality of product information and thus the customer journey.

 

Mark Smith, CEO and chief research officer of Ventana Research, has 30 years of hands-on experience with applications and business processes. Mark asserts that by 2021, 50 percent of organizations will use a modern dedicated PIM environment to manage product processes and provide high-quality product experiences. In this webinar, Mark will offer insight into how to establish intelligence in product processes and discuss the latest digital technology innovations that will help engage customers and improve the product experience.