Teradata y Hadoop en Groupon (Caso Práctico) - ERP Spain.com - España y América Latina

Like many innovators in Silicon Valley, Groupon relies heavily on Big Data to support their rapidly growing, increasingly international business. With a unique approach to harnessing the power of all data, Groupon has deployed an analytic ecosystem that taps into the power of relational and BIG analytics, bringing Teradata and Hadoop together to enable analytic agility as they evolve their business strategy.

Groupon Senior Manager of Engineering , Kotesh Mukkamala, and Director of Business Intelligence, Nirjar Sanghavi, will be leading a webinar to explain this evolution, as well as answer essential business and Big Data questions, including:

    How can data from both online and mobile channels be captured and analyzed to give the most relevant buying choices to customers?
    How important is analytics speed to the growth of business?
    What questions are my team unable to answer about customers? How can get those answers? And, which technology drives them?

By launching a Unified Data Architecture, Groupon has become better at answering the ‘who, what, and how’ questions about their customers and found a solution to speed the delivery of business-essential insights for business users and the Groupon leadership to execute decisions.