Personalización de contenidos, la "madre" de su estrategia de contenidos. Por Ann Rockley. - ERP Spain.com - España y América Latina

Guest Speaker: Ann Rockley, President of The Rockley Group
Sponsored by: Vasont Systems and Ingeniux

Most organizations have multiple types of customers and many audiences. The standard way to deliver content is to provide all the content a customer needs and let them determine what makes sense for them. But in today’s fast-paced environment few are willing to wade through the volumes of content; be it content marketing, product content, or self-serve troubleshooting. And even if they are motivated to search for the content; they may never find the right content. It is a whole lot easier to ask somebody for the information they need and that’s costly and time consuming for them and you.

We’ve been talking about giving our customers personalized content for a number of years, and while it was possible, it was hard to do. Dynamic content delivery is now a reality with dynamic delivery engines on the front-end and intelligent content on the back-end.

Attend this session to learn how you can prepare your content to dynamically configure to your specific customer’s needs based on audience, interest, region, language, product, and more.