How Customer Experience Drives Digital Transformation - ERP Spain.com - España y América Latina

Today, you have the ability to connect customer insights with digital technologies to transform the customer experience and deliver significant business value.
 
The best customer experience is one that occurs across the entire lifecycle — from unknown prospects to existing and highly profitable customers. Customer experience spans all channels from mobile to social to in-store promotions, and when executed effectively unifies a brand’s touch points into a cohesive, differentiated experience.
 
Join us for the second session in Perficient’s Digital Transformation webinar series and learn:

    What customer experience is, and why it drives digital transformation
    How to plan for customer experience within the context of your digital transformation initiatives
    Highlights and case examples from industry leaders in customer experience
    How to define maturity levels to help you assess your organization's customer experience – strengths, gaps and outline next steps

David L. Stallsmith, Digital Strategy and Ideation, National Practice Lead

David is a digital strategist who specializes in using consumer insight and design thinking methods to solve complex customer experience and marketing challenges. He has more than 20 years of experience helping clients frame problems, identify strategic opportunities and make use of critical data to drive decision-making. He currently leads Perficient XD’s Digital Strategy and Ideation practice.

Michael Porter, Managing Principal, Strategic Advisors Team

Michael Porter is the Managing Principal of Perficient’s Strategic Advisors Team. He leverages 18 years of experience to help clients understand and take advantage of the value provided by digital technologies. He has supported many digital technology implementations for some of the world's largest companies and regularly speaks at industry and partner events on a wide range of digital transformation topics.