From Digital Banking to Blockchain: How to build a FinTech Community - ERP Spain.com - España y América Latina

FinTech is one of the biggest buzzwords these days, and unfortunately this means the market can get quite saturated with content. How can you grow, nurture and continue to engage a community of professionals who are keen to learn, educate themselves, and stay updated on the latest trends and topics in FinTech and Financial Services? David and Ina are Senior Content Strategy Managers for BrightTALK's FinTech and Financial Services communities which have over 400,000 members globally. Together, they organise online and offline events where leading experts debate and discuss topics ranging from innovation in payments, blockchain, mobile banking, and more. Join this session where you will learn: -What makes good FinTech content? -How to keep your followers or subscribers engaged and coming back for more -How to manage conversations where speakers might have opposing views -How can incumbents create compelling content that helps them better compete with "cooler" challengers? -How can speakers best position themselves to become credible thought leaders? -What are the top trending keywords in FinTech that will help your marketing campaigns? -How can you make the most out of a speaking opportunity?