Towards the Single Customer View: Employing Analytics and Insights for Customer Centricity in Retail Financial Services - ERP Spain.com - España y América Latina

In a survey conducted by FC Business Intelligence in September 2014 where 150 retail financial services professionals responded, the majority agreed that delivering the omni-channel experience is THE most important thing to do to improve the customer experience. In the same survey, 87% of those who responded believe that improving the customer experience is the #1 objective for their company over the next 12 months.

Attaining the Single Customer View, which is an aggregated, consistent and holistic representation of the data known by the organisation of its customer, has historically been a challenge for the financial services sector. However, changes in the way data, analytics and insights about the customer is changing the ability to connect effectively and in real-time with the customer. Knowing who your customer is and how to correspond with them across product channels and customer touch points is becoming a reality for the financial services sector.

This one-hour webinar, will put you in touch with the way that key organisations in the retail financial services sector are approaching the single customer view in their organisation