Comunicaciones con clientes en la banca de China. Por GMC Software. - ERP Spain.com - España y América Latina

A decade ago, going to the bank in China meant queuing for an hour and suffering what was often very poor customer service. In a retail banking market with limited competition, there was little push to do anything different. Today, the industry is shifting rapidly. With online payment platforms like WeChat Pay and Alipay, digital payments are a reality for customers. Financial product distribution platforms like Lufax and CreditEase make it incredibly easy for customers to invest their money. P2P lenders are bringing new financial products and choices to the market. Customer communications has gone from an afterthought, to a key part of bank’s strategies. 

Kapronasia and GMC Software are pleased to bring you a webinar focused specifically on this topic of the development of customer communication in China. Based on the Speaking to the Customer report, this informative webinar will discuss the historical developments in China’s banking industry and chart how we got to where we are today as well as discuss how these new players are disrupting the market by providing better customer experiences and communication. 

Finally, we will look at the lessons that traditional financial service providers can learn from today’s industry transformation, point out some key factors of success, and highlight what actions firms need to take in their businesses now in order to be ready for the future. 

Space is limited, so we strongly recommend confirming your attendance early to ensure your spot.