New C-Suite Roles are the Catalyst for the New Era of Customer 360 - ERP Spain.com - España y América Latina
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Miércoles 5 de Abr, 2017
New C-Suite Roles are the Catalyst for the New Era of Customer 360
17:00 - 18:00 hs GMT+1
Improving the Customer Experience through data, analytics and action: Digital transformation is a pressing concern for most organizations. At the very heart of digital transformation is the idea of better serving your customers by using new digital data sources to understand them deeply. Businesses invest in new digital technologies and processes to more effectively engage customers, partners or employees. The essence of putting digital tools to work in a transformative way is to ensure that data and insight connect people with the right information and processes that ultimately lead to a better experience for customers. This transformation is being driven by four c-level roles - the Chief Analytics Officer (CAO), the Chief Data Officer (CDO), the Chief Marketing Officer (CMO) and the Chief Customer Officer (CCO). They are all coming at the same challenge with different customer perspectives - data, analytics, acquisition and experience. A new category of software, Customer Intelligence Management, is rising up to address all of their perspectives. In this webinar, you will learn how to combine different sources of big, unstructured and structured customer data into a Customer 360. You’ll see how that data can be enriched, analyzed and discovered to create unique and actionable insights. And you’ll see how the customer journey and each individual customer experience can be improved with an Intelligent Customer 360. You will hear from an industry expert, Sheryl Kingstone, Research Director of Business Applications at 451 Research , about organizational strategies to profit from digital transformation and become much more customer-centric. And you’ll hear from David Corrigan, CMO of AllSight, about how leading organizations are using new big data technology and Customer Intelligence Management Systems to improve the customer experience considerably.
Hora
17:00 - 18:00 hs GMT+1
Organizador
451 Research
Junio / 2025 • 267 webinars
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TODOS RFP
Plantilla RFP para Planificación de la Demanda (544 funcionalidades)
Junto con nuestro socio Technology Evaluations Center ofrecemos a nuestros usuarios una plantilla detallada RFP para software de Planificación de la Demanda. ... Leer más ►
Publicado el 27-Nov-2019 • 19.33hs
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TODOS RFP
Plantillas RFP para software PLM (Project Lifecycle Management)
Publicado el 13-Jul-2018 • 20.14hs
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TODOS RFP
Plantilla RFP para software de gestión de Recursos Humanos
Publicado el 26-Abr-2018 • 20.15hs
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Transportes Casos
Panorama Consulting analiza el fallo del ERP de Luthansa de febrero del 2023
La consultora Panorama Consulting hace un análisis del fallo del ERP de Luthansa del pasado febrero del 2023 debido a un fallo en Data Center. ... Leer más ►
Publicado el 20-Oct-2024 • 17.41hs
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Distribución-Mayoristas Casos
Prodware monta la Gestión de Centro Logístico de 21.000 m2. con Microsoft Dynamics 365 Business Central
Publicado el 12-Mar-2024 • 13.37hs
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Industria y Fabricación Casos
Maquinaria para la Construcción Kobelco implanta ERP-EAM IFS Cloud para 8000 usuarios en 11 países
Publicado el 12-Mar-2024 • 13.37hs
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Teoría
El alto coste en software de quedarte en la fotografía y no en la radiografía
Soya es un hombre de 50 años de la prefectura japonesa de Ibaraki. Es motero y un día decide crearse una cuenta en Twitter. Sube fotos frecuentemente, pero no tiene mucho éxito, apenas unos pocos me gusta y algún que otro mensaje de respuesta. Sin embargo, de pronto cambia su estrategia y empieza a recibir muchos me gusta en cada una de las fotos que sube: se ha convertido en influencer. ... Leer más ►
Publicado el 22-Dic-2021 • 14.37hs
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Alimentación y Bebidas Producto
Directorio de software ERP para Alimentación
Publicamos directorio de software y consultores ERP para el sector de producción alimentaria. Además podrá encontrar un informe en inglés de TEC sobre ERP para la Industria de Procesos. Contenido patrocinado por Ekon España. ... Leer más ►
Publicado el 12-Mar-2024 • 13.35hs
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Distribución-Mayoristas Producto
ERP para Distribución: Directorio de Productos
Publicado el 1-Mar-2022 • 14.42hs
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TODOS Producto
Las Historias de usuario nos ayudan a crear productos increíbles
Publicado el 17-Jul-2020 • 14.02hs
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Pivotal CRM Ver más »
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Pivotal CRM en Banco Corpbanca [Caso práctico]
Publicado el 3-Feb-2016 • 12.17hs
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