How Health Plans Can Leverage CRM to Engage Members from Acquisition through Retention - ERP Spain.com - España y América Latina

An optimal Customer Relationship Management (CRM) tool successfully automates sales and service workflows while improving the member experience at every touch point across your customer’s life cycle. Disparate IT systems and databases need to be unified under an Enterprise CRM that provides your organization with critical data to improve consumer acquisition, drive member engagement and retain your member base.

So what does an "optimal CRM solution" look like for your health plan?

Microsoft and Colibrium will discuss 3 Key Metrics that every health insurer’s CRM solution must address in order to be successful:

    Improve Sales Performance - Automate workflows and empower agents
    Member Experience - Collect and leverage critical customer data that has been proven to improve member engagement and experience
    Retain your member base through targeted outbound campaigns

Attendees will hear first-hand experience from health plan industry experts on how to properly leverage CRM at your health plan organization. Learn about how to improve conversion rates and lower acquisition costs up to 75%, improve overall retention rates and create better engaged members.

Who Should Attend?
Health plan executives and program managers responsible for sales, marketing, consumer engagement and member retention are encouraged to attend.
 
speaker   

Sam Robinson—National Director, U.S. Health Plan Industry, Microsoft, Denver, CO