How Adform.com delivers digital advertising for top brands, million times per second - ERP Spain.com - España y América Latina

Over 10.000 large advertisers rely daily on Adform global advertising infrastructure to create millions of personalized experiences for top brands across websites, mobiles and digital media. The supporting platform handles over a million requests per second, each of which requires complex statistics, modeling and decisions to be calculated on a large number of datasets including each user’s digital journey touchpoints, CRM data and 3rd party demographic profiles. Vertica Analytic Database is making this possible using the best of open-source innovation from Hadoop, Kafka and Spark with the simplicity of SQL. Dr. Jochen Schlosser is responsible for Data at Adform and will deep dive into how it all works, performs and scales on more than 1000 servers distributed globally with emphasis on Vertica which has been at the core for several years. Why attend? • Discover how Adform analyzes users’ insights and delivers an advanced web experience in real time • Learn how the Vertica Analytical Database simplifies scoring of advanced machine learning models for CRM applications in nano seconds from data stored on Hadoop • Get answers to your own questions during the live Q&A