AEG Fan-to-Brand Magic: Transforming Moments into Memories Across Iconic Events - ERP Spain.com - España y América Latina

How do unforgettable fan experiences become long-term brand value? Step into the spotlight with AEG Global Partnerships and see how they turn live moments into lifelong memories—from LA Kings game-day electricity to the festival vibes of Coachella Valley Music and Arts Festival. Join Ryan Tamminga, SVP of Products & Services at Alchemer, and Matt Lawler, VP of Data & Insights at AEG Global Partnerships, for an exclusive backstage look at how to capture the magic of live events and transform it into data-driven ROI. In this headliner webinar, you’ll learn how AEG and Alchemer: - Transform fan moments into measurable brand impact (no one-hit wonders) - Build insights that brand partners actually use - Create strategies that drive both emotional connection and future growth Whether you’re running sponsorships, crafting customer experiences, or managing brand partnerships, you’ll leave with practical ways to measure what matters—and a playbook to scale your efforts.