How to Successfully Migrate to a New CDP: Lessons from the Trenches - ERP Spain.com - España y América Latina

Re-implementing a CDP is no easy task, but CDP “rip and replacements” are becoming more and more common. This is because most CDPs eventually hit a limit of the value they can deliver – or they never deliver the value that was promised in the first place. And once brands get a taste for the incremental revenue and cost efficiencies of using a CDP, they want to upgrade to a CDP that can scale across their organization and solve for a wider range of use cases. But CDP migration is not something to embark on blindly. In this webinar, you’ll hear from a panel of experts share the good, bad, and ugly of switching CDPs, including lessons learned and important tips and considerations. We’ll discuss how to: Know it’s time to upgrade your CDP Prepare your data for a CDP migration Avoid recreating the same bad implementation on a new platform Set your company up for CDP success the second time around