Evolution of Technical Writing: Transforming to a UX Content Design Team - ERP Spain.com - España y América Latina

Discover the transformative journey from traditional technical writing to UX content design in this online presentation from Kelsey Drillen, Director of Content Design at PointClickCare. Kelsey will guide you through the pivotal shift reshaping how organizations approach user documentation and content creation. In today’s digital-first world, the demand for seamless user experiences has necessitated a new focus on user-centric content. This session will delve into why transitioning your technical writing team to a UX content design team enhances user engagement and benefits overall business outcomes. You’ll explore the fundamental differences between the two disciplines and understand the significant impact of focusing on user experience. Kelsey will outline practical strategies for upskilling your existing technical writers to become adept UX content designers. Learn about content strategy, information architecture, and tactics for creating engaging content that resonates with users. Additionally, discover effective change management techniques to ensure stakeholder buy-in and overcome resistance during this transition process. You will leave with valuable insights into building a successful UX content design team and knowledge on managing the transformation smoothly and efficiently. Whether you’re looking to enhance your team’s capabilities or aiming to implement user-centered design principles, this session will provide you with the tools and understanding needed to make a confident leap forward. This educational web presentation is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management (CCMS) platform for deploying help and API docs in a single portal designed to delight your customers. Can’t make it? Register, and we’ll send you a link to watch a recording when it’s convenient for you.