The Strategic Power of CDPs and AI for Elevating Customer Experiences - ERP Spain.com - España y América Latina

To make your customer experience (CX) programs truly strategic, you need to differentiate how your organization manages and capitalizes on customer data. A Customer Data Platform (CDP) like Tealium’s can connect your customer data to the customer experiences at the heart of your business. It also brings together IT and data professionals with business executives and marketing professionals. Join us in this conversation with Brian McKenna, Senior Business Applications Analyst at Enterprise Strategy Group and Matt Parisi, Director, Product Marketing at Tealium as they discuss the evolution of data management with artificial intelligence and how CDPs are integral to making CX programs truly purposeful. This talk will cover: • Why data governance is the necessary background discipline for AI-driven data • What’s the role of a customer data platform? • Where does AI fit in, especially when thinking about the future of data strategy for a business, and in terms of safeguarding trust? • Why are the real-time capabilities of Tealium’s CDP important to marketeers?