Content and Experience Management with AI - ERP Spain.com - España y América Latina

With IT and Marketing under pressure to offer customers more personalized experiences and to respond quickly to market dynamics, the definition of great content has evolved from what works well in a single format to what works well in an omnichannel, real-time environment. In this session, we’ll talk about how teams can create better content more quickly while reaching customers wherever they are, in real-time and with content that resonates with their unique needs. This interactive event will cover: - Considerations and risks for Marketing in using AI. - How marketing teams can create better content with greater efficiency by leveraging the right content management and AI tools. - How IT teams can meet the demands of both internal and external customers with enhanced content creation, content delivery, and AI capabilities. - How consumers can have better experiences by receiving personalized content and real-time interactions when the brands they support utilize best-in-class content delivery and AI tools. Meet our distinguished speakers: - Mariam Tariq, SVP, Product & Marketing, Digital Experience at Progress - Greg Kihlstrom, Principal, GK5A