How Tourism Barrie Drove Over 600 Million In Economic Revenue - ERP Spain.com - España y América Latina

Join us for a webinar featuring Tourism Barrie, where we explore their journey of driving $600 million worth of economic contribution to the Barrie region. Discover how Tourism Barrie leverages every aspect of their operations, with a focus on their digital experience, to achieve this significant economic impact while having a lean team, that has the biggest of dreams. In this session, we will explore: • Strategic Digital Experience: How Tourism Barrie harnesses digital tools and strategies to attract visitors and enhance their experience. • Innovative Practices: Key innovations and best practices implemented by the Digital Experience Team that drive substantial economic value. • Success Metrics: The metrics and KPIs used to measure success and continuously improve their digital strategies. 1. Improved User Experience: The new website design, powered by Sitefinity, offers a visually appealing and intuitive interface. Visitors can now easily find information about attractions, events, and accommodations, making it simpler to plan their trips to Barrie. 2. Personalization Capabilities: Utilizing Sitefinity Insight, Tourism Barrie can build more personalized digital experiences, which helped identify and attract new personas, boosting the visitor economy. 3. Multi-Channel Experience: The website redesign focused on mobile compatibility, providing a consistent experience across all device types and engaging visitors through campaigns like QR code posters. 4. Ongoing Success and Future Plans Whether you are a tourism professional, digital marketer, or economic development enthusiast, this webinar will provide valuable insights into the transformative power of digital experiences in the tourism industry. Don't miss this opportunity to learn from the experts behind Tourism Barrie's success and discover how you can apply similar strategies to drive growth.