The streaming wars 2.0: Re-evaluating D2C strategies - ERP Spain.com - España y América Latina

The rate of change in the consumer streaming ecosystem is rapid. In the space of a few short years, streamers have had to pivot away from, not only a predominantly subscriber-revenue based model, but also content exploitation and platform strategies. In the beginning, streamers were staunchly protective of their content - staying firm in their approach of getting users onto their owned and operated services. Since then Smart TVs have continued to gain market share and subscriber fatigue has firmly set in. In response streamers have needed to rethink how subscribers access their content. Aggregators like Samsung, LG and YouTube offer in-built audiences to streamers, but not without restriction. Other streamers like DAZN have taken a broad distribution approach with frequent announcements of carriage and distribution on third party platforms. In this webinar, streaming experts will attempt to make sense of it all: - Data from third party platforms: Essential and non-essential data - Monetisation opportunities on third party platforms - Addressing the issue of control on a third party platform - Maintaining an efficient tech stack while distributing off-platform.