Content Personalization: 2024 and Beyond - ERP Spain.com - España y América Latina

What happened with personalization in 2024 and what do you need to be aware of in terms of the industry landscape for 2025? We will look at the current trends and assess the impact that AI and other technology advances have on personalization now and in the future. In this session of The Personalization Wrangler, Kevin P Nichols will provide an overview of: 1. What has happened in 2024 with personalization and how this has impacted industries to date? 2. What you need to know for personalization advances and its current state for 2025? 3. What are analysts saying about the this and next year? Join us, as the Personalization Wrangler Kevin P Nichols provides his thoughts and insights! Bio: Kevin started his career in user experience, and so it is no surprise that he loves helping to create strong customer content experiences. He also loves it when brand and business experience meet the customer and serve her needs effectively. Kevin has always seen the role of content in business initiatives such as personalization and omnichannel as essential. Working with large brands over the years, Kevin has seen when strategy is effective and when it is not. At AvenueCX, Kevin takes his passion about content and works with global brands to improve their overall content and customer experiences. He is the author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of the Content Strategy Alliance Best Practices Initiative. “Let’s Talk Personalization” is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers. Can’t make it? Register, and we’ll send you a link to watch a recording when it’s convenient for you.