The state of AI for content distribution - ERP Spain.com - España y América Latina

AI is gaining momentum at a perfect time for media and entertainment - both technology buyers and sellers are feeling the pressure from a hypercompetitive market, seeking to create more engaging products while cutting any excess. Several macrotrends have converged - including the rise of cloud-native, software-based workflows - to create a perfect opportunity for infusing workflows with early AI applications to prove the business case. Supercharging workflows based on intelligent reporting can bring a better customer experience, and create better visibility and control over distribution chains. In this webinar, we explore the potential of AI in content distribution and how it may offer unprecedented levels of personalisation, efficiency, and scalability. What are the current use cases for AI in content distribution? What is the blue sky potential for AI and how far off are we? How to avoid a black box scenario when deploying AI to ensure you have sufficient control What are your options for deploying new tech? Existing vendors versus specialists.