The State of Digital Trust in 2024: A Deep Dive into Trends & Best Practices - ERP Spain.com - España y América Latina

Are you doing enough to gain (and retain) your customers' trust? Data security and smooth digital experiences have become non-negotiable for consumers today. You can’t have one without the other, and customers are prepared to abandon brands if either is lacking. We interviewed over 12,400 consumers worldwide to gain an understanding of their preferences when interacting online, and ultimately determine how to help organizations make better decisions about their digital presence. Join Haider Iqbal, Director of Product Marketing at Thales, alongside John Tolbert, Director of Cybersecurity Research and Lead Analyst at KuppingerCole Analysts to discuss the results from our survey, where Digital Trust stands as it is today, and how to strike the right balance between security and seamless interactions. Key takeaways: - An overview of the state of Digital Trust in 2024 and key findings - What your customers expect from your brand when it comes to digital interactions - A perspective from industries and companies that adopted the right balance between security, privacy and user experience - Best practices and recommendations to climb the Digital Trust ladder Speakers: - Haider Iqbal, Director of Product Marketing IAM at Thales - John Tolbert, Director of Cybersecurity Research and Lead Analyst at KuppingerCole Analysts Moderator: Ammar Faheem, Product Marketing Manager CIAM at Thales