The Total Economic Impact™ of IBM Tealeaf

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Por Forrester Research, Inc.

Por Redacción ERP-Spain.com

Actualizado el 2 de mayo, 2019 - 16.44hs.

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Organizations today need to deliver outstanding customer experiences and create omnichannel interactions that live up to customers’ expectations. To improve customer satisfaction, maintain strong customer relationships, and increase future revenues, organizations must understand how customers interact with their companies across channels. They need a solution that will help them understand their customers’ experiences across channels and that will ultimately enable them to transform their digital channels for superior customer experiences.

IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Tealeaf and related customer analytics solutions such as journey analytics and Universal Behavior Exchange.

The study provides readers with a framework to evaluate the potential financial impact of IBM Tealeaf and related customer behavior analytics solutions on their organizations, including anomaly detection, struggle analytics, session replay, usability analytics, eventing, and alerting capabilities.

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