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Act-on.com presenta nuevo software para B2B marketing automation con Machine Learning

Introduces New Predictive Engagement Engine to Bring Point-and-Click Simplicity to Personalize Unique Customer Journeys

Por Redacción ERP-Spain.com
Actualizado el 7 de marzo, 2017 - 10.48hs.

Act-On Software, the leading provider of marketing automation for fast-growing businesses, announced a vision to enable marketers to easily implement an adaptive marketing strategy for their business. Act-On is showcasing a strategy and technology platform that will enable marketers to connect with their buyers and customers in more personalized ways through Adaptive Journeys. The Act-On platform can recognize behaviors, preferences, and interests, and use that data to automatically adapt the message, the timing, and the delivery channel for more customized engagements.

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