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Los retailers australianos necesitan atraer y retener clientes según estudio de la Asociación Australiana de Minoristas y Netsuite

NetSuite and Australian Retailers Association Joint Study Reveals the Proliferation of Retail Channels is Making Customer Experience Management Difficult to Achieve

Por Redacción ERP-Spain.com
Actualizado el 19 de agosto, 2015 - 20.14hs.
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Research sponsored by NetSuite Inc. (www.netsuite.com), provider of cloud-based financials / ERP and omnichannel commerce software suites, and the Australian Retailers Association (ARA), has revealed that attracting and retaining customers is the leading challenge that Australian retailers face today, but 42 percent of retailers do not have a customer experience management strategy in place (even higher for small retailers at 51 percent). The study, conducted by Frost & Sullivan, indicates that the proliferation of retail channels has made customer experience management far more challenging, with retailers now required to deliver a consistently high and increasingly personalised customer experience across multiple channels—brick-and-mortar stores, online, mobile, call centres and social media.

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