Guía para el comprador de CRM. ¿Qué debemos tener en cuenta? Por Netsuite.

This guide is for any decision-maker evaluating a customer relationship management (CRM) or sales force automation (SFA) project.

Por Redacción ERP-Spain.com

Actualizado el 27 de julio, 2014 - 23.25hs.

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With companies across industries safeguarding their business against economic instability, the 80/20 rule — that 80% of a business’s profits are typically generated from 20% of its customers — is more important than ever. It’s critical to know who those 20% are and maximize the value of those relationships while still driving cost-effective new customer acquisition.

Given this, it’s no surprise that for mid-size businesses, the need to focus on customers is even more acute. According to Forrester1, organizations must confront the new age of the customer:

“The only source of competitive advantage is the one that can survive technology-fueled disruption — an obsession with understanding, delighting, connecting with, and serving customers. Effectively managing your company’s relationships with those who buy and use your company’s products and services has never been more important.”

That’s why, in a recent Gartner report, CIOs across a broad range of industries ranked CRM as one of their top 10 priorities for 2012, which matches previous expectations that CRM budgets would see the largest increase of all the application software markets worldwide.

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