Gartner Magic Quadrant mayo 2014 de Software para Multichannel Campaign Management

The level of performance that multichannel campaigns must attain to engage customers continues to rise

Por Redacción ERP-Spain.com

Actualizado el 23 de julio, 2014 - 07.47hs.

Disminuir tamaño de letra Aumentar tamaño de letra

Multichannel campaign management (MCCM) processes enable companies to define, orchestrate and communicate offers, both inbound and outbound, to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. This approach can include integrating marketing offers and leads with sales for execution.

Advanced analytic functions include predictive analytics and campaign optimization.
Basic campaign management functions include segmentation, campaign execution and campaign workflows.
Advanced execution functions include loyalty management, content management, event triggering, and real-time decisioning and offer management in inbound and outbound environments.

Digital marketing continues to integrate with campaign management, and it includes addressable branding/advertising, contextual marketing and transactional marketing. Digital marketing extends the marketing process through channels such as the Web, email, video, mobile and social applications, point-of-sale terminals, interactive TV, digital signage, and kiosks.

Documentos adjuntos

Este artículo incluye uno o más ficheros de descarga. Para acceder este material exclusivo debes estar registrado.

Si ya eres usuario registrado de ERP-Spain.com, por favor identifícate aquí.
Si aún no lo eres, puedes registrarte aquí rápidamente.

Recuerda que registrarse en ERP-Spain.com es completamente gratis.

También puede interesarte »

No existen otros contenidos que se relacionen con este tag.
Si así lo deseas, puedes intentar realizar una búsqueda avanzada de contenidos.

Gartner Magic Quadrant mayo 2014 de Software para Multichannel Campaign Management - ERP Spain.com - España y América Latina

Producto, TODOS, CRM, gartner,magic,quadrant,mayo,2014,software,multichannel,campaign,management - Portal sobre Software y productos ERP